martina bossù

creative copywriter

 
break da torcida - kitkat
so here are my two childhood dreams - working in Brazil and with F1 - unexpectedly coming true together.

why would a brand like KitKat, that has always stood for taking a break, sponsor a sport where cars go 300 km/h? Well, precisely because in a high-speed world, they’re the ones who need the reminder the most: knowing when it’s time to slow down.



















cw - martina bossù & fabio sá
ad - guilherme costa
dc - victor castelo & gabriel carletti
ecd - gabriel sotero & pedro rosa
agency - VML são paulo


 



BTS (still trying to get over Bortoleto talking to me in Italian)
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