martina bossù

creative copywriter

the refresh saga - mentos only our Guardians of Refresh can save CCXP from the routine lurking around every corner.

one day you’re on the couch imagining manga-style versions of Mentos flavors, and the next you’re taking photos with them and hearing a kid at CCXP tell her friend how beautiful Melanzumi is and how she wishes she could be like her.






cw - martina bossù
ad - gabriel santos
dc - victor castelo & gabriel carletti
ecd - gabriel sotero & pedro rosa  
agency - VML são paulo





     


 BTS (pretty much lost my voice screaming at the cosplayers that they were behaving EXACTLY like I imagined) 
___________________________________________________________________________________________________________