martina bossù

creative copywriter

 
velveestments - velveeta invest in a little treat today to keep on living la dolce velveeta tomorrow.

gen Z's math is interesting. They believe they will never have enough money to buy a house. But enough to treat themselves whenever life gets hard.  So, we thought, what if we could turn the very act of giving in to a little treat into a way to save money for the future?


















cw - martina bossù
ad - marina maia meireles
mentor - filipe sanches
school - miami ad school berlin / são paulo



and yeah, THAT was my voice.........