martina bossù - creative copywriter
break da torcida



so here's my childhood dream of working in Brazil and with F1 unexpectedly coming true.

Why would a brand like KitKat, that has always stood for taking a break, sponsor a sport 
where cars go 300 km/h? Well, precisely because in a high-speed world, they’re the ones 
who need the reminder the most: knowing when it’s time to slow down.

team
cw - martina bossù & fabio sá
ad - guilherme costa
dc - victor castelo & gabriel carletti 
ecd - gabriel sotero & pedro rosa


agency - VML são paulo

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