martina bossù - creative copywriter

experimentos




All Mentos-and-Soda videos have turned into promo codes to unlock our weapon in Fortnite.


It all started in 2005, when the first Mentos and Coke video was uploaded on the internet.
For nearly two decades, people kept dropping Mentos in soda. And kept making content with it.
Our mission was to launch a Mentos-and-Soda powered weapon in Fortnite. 
But people have been creating content for this campaing  for the past 20 years. So, we used it all.

team
cw - martina bossù, tirzar azevedo & fabio sá
ad - thiago nascimento & guilherme costa
dc - victor castelo & gabriel carletti 
ecd - gabriel sotero & pedro rosa


agency - VML são paulo





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