martina bossù - creative copywriter


miami ad school berlin - miami ad school são paulo

invest in a little treat today to keep 
on living la dolce velveeta tomorrow.

gen Z's math is interesting. They believe they will never have enough money
to buy a house. But enough to treat themselves whenever life gets hard. 
So, we thought, what if we could turn the very act of giving in to a 
little treat into a way to save money for the future?


cw - martina bossù
ad - marina maia meireles & caio monteiro
mentor - filipe sanches